ZoomProspector Enterprise provides Heat Maps for all Consumer Spending, Demographics, Labor Force and Talent Pool report variables. In the data report you will see a map column on the far right. You can toggle on a heat map for any variable in the report.
Heat Map Resolution
ZoomProspector Enterprise heat map resolution is dynamic and based off the current view extent. When zoomed out on the map at a regional level the data is by County. As a user zooms in on the map it will change to Zip Code boundary and finally census block groups.
Heat Map Data Ranges
ZoomProspector Enterprise heat map data ranges are dynamically created based on the high and low value of the current extent of displayed data. This is done to insure that the greatest depiction of differentiation is shown on the map.